The majority of existing innovation textbooks either discuss innovation in an all to general way or lean towards a general management or technology perspective.

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes

Innovative strategic management solutions for today's market Strategic Value Management addresses common problems among business managers and other professional

This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.