Related Books

Strategic Market Research
Language: en
Pages: 99
Authors: Anne E. Beall
Categories: Business & Economics
Type: BOOK - Published: 2010-07-14 - Publisher: iUniverse

DOWNLOAD EBOOK

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. Tha
Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462
Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

DOWNLOAD EBOOK

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Strategic Marketing
Language: en
Pages: 613
Authors: Douglas West
Categories: Business & Economics
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
The Market Research Toolbox
Language: en
Pages: 401
Authors: Edward F. McQuarrie
Categories: Business & Economics
Type: BOOK - Published: 2015-04-01 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
Strategic Marketing Management in Asia
Language: en
Pages: 589
Authors: Syed Saad Andaleeb
Categories: Business & Economics
Type: BOOK - Published: 2016-12-22 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt