Cases in Strategic Marketing Management
| Author | : Guillermo D'Andrea |
| Publisher | : Prentice Hall |
| Total Pages | : 292 |
| Release | : 2001 |
| ISBN-10 | : UTEXAS:059173007167133 |
| ISBN-13 | : |
| Rating | : 4/5 (33 Downloads) |
Book Synopsis Cases in Strategic Marketing Management by : Guillermo D'Andrea
Download or read book Cases in Strategic Marketing Management written by Guillermo D'Andrea and published by Prentice Hall. This book was released on 2001 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Marketing Strategy. This new book fosters an understanding of marketing in Latin America in two ways: extensive cases that give readers information that is not readily available outside of Latin America, and extensive notes that help put the cases in context. The cases are written by two highly-respected authors who are specialists in the field.
