Strategic Planning for Design Firms

Download or read book Strategic Planning for Design Firms written by Raymond Kogan and published by Createspace Independent Publishing Platform. This book was released on 2018-06-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections: 1. The Strategic Planning Process: Why does my firm need a strategic plan? 2. How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic 3. The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?