Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic plannin

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to t

This pioneering book will familiarize you with benchmarking techniques that can be used to gauge and improve the performance of hospitality and tourism business

This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism ind

Planning Research in Hospitality and Tourism provides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and h