Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book undersc

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise i

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we

Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instruction