One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str

Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro

DiModica, CEO of The Value Forward Group and the publisher of the newsletter "High Tech Success," discusses market model research, case examples, public documen

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro