The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is n

The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world�

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are provin

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also