Strategic Planning for Public Relations

Strategic Planning for Public Relations
Author :
Publisher : Routledge
Total Pages : 551
Release :
ISBN-10 : 9781136172489
ISBN-13 : 1136172483
Rating : 4/5 (89 Downloads)

Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2013-01-04 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.


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