Aesthetics and Style in Strategy

Author	: Gino Cattani
Publisher	: Emerald Group Publishing
Total Pages	: 305
Release	: 2020-11-09
ISBN-10	: 9781800432369
ISBN-13	: 1800432364
Rating	: 4/5 (69 Downloads)

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Book Synopsis Aesthetics and Style in Strategy by : Gino Cattani

Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-11-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

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