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This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.
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Winning in Emerging Markets
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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi
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A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.