What Customers Really Want
Author | : Scott McKain |
Publisher | : Nelson Business |
Total Pages | : 0 |
Release | : 2006-10 |
ISBN-10 | : 0785288368 |
ISBN-13 | : 9780785288367 |
Rating | : 4/5 (68 Downloads) |
Book Synopsis What Customers Really Want by : Scott McKain
Download or read book What Customers Really Want written by Scott McKain and published by Nelson Business. This book was released on 2006-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vice chairman of a rapidly growing $100 million organization explains how client loyalty is the connection created by organizations through the use of good service, a good product, and a good price along with personalization, differentiation, and emotion.