Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising profession

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcom

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tr