"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text typ

"The Targeting Media series breaks down each media form into its components and provides sample texts, information on the structure and feature of each text typ

The acclaimed political analyst offers an examination of the arguments for and against war with Iraq, and exposes the alliance between the news media and the Bu

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s wh

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and t