Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the fu

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the d

Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working prod

This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Compani