The Anatomy of Buzz
| Author | : Emanuel Rosen |
| Publisher | : Broadway Business |
| Total Pages | : 0 |
| Release | : 2002 |
| ISBN-10 | : 0385496680 |
| ISBN-13 | : 9780385496681 |
| Rating | : 4/5 (80 Downloads) |
Book Synopsis The Anatomy of Buzz by : Emanuel Rosen
Download or read book The Anatomy of Buzz written by Emanuel Rosen and published by Broadway Business. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researchers who have successfully built buzz for major brands.
