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The Art of Digital Marketing for Fashion and Luxury Brands
Language: en
Pages: 471
Authors: Wilson Ozuem
Categories: Business & Economics
Type: BOOK - Published: 2021-07-17 - Publisher: Springer Nature

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Digital Transformation for Fashion and Luxury Brands
Language: en
Pages: 510
Authors: Wilson Ozuem
Categories: Consumer behavior
Type: BOOK - Published: 2024 - Publisher: Springer Nature

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Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformation
The Art of Digital Marketing
Language: en
Pages: 398
Authors: Ian Dodson
Categories: Business & Economics
Type: BOOK - Published: 2016-04-04 - Publisher: John Wiley & Sons

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The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the dig
Storytelling in Luxury Fashion
Language: en
Pages: 211
Authors: Amanda Sikarskie
Categories: Design
Type: BOOK - Published: 2020-11-22 - Publisher: Routledge

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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a
Digital Marketing Strategies for Value Co-creation
Language: en
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Authors: Wilson Ozuem
Categories: Business & Economics
Type: BOOK - Published: 2022-03-21 - Publisher: Springer Nature

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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these pla