Can you captivate an audience with your story? Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling th

Designed for anyone who wants to develop the skill of telling stories, this volume provides advice on choosing, learning, and presenting stories, as well as dis

You have a great product or service, but people aren't responding to your marketing-or your message. You're brimming with enthusiasm, but you don't know how to

The practice of law is the business of persuasion, and storytelling is the most effective means of persuading. A credible lawyer capable of telling a well-reaso

First Published in 2000. At the start of the new millennium the definition of literacy has taken on multiple electronic possibilities. But this is a book about