In today's high-tech age of electronic mail, fax machines, and the Internet, it is imperative that direct response marketing design ideas stay fresh. This new v

Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response

Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while a

200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.