The Big List of Things That Suck
Author | : Rachel Sarnoff |
Publisher | : |
Total Pages | : 56 |
Release | : 2013-11-11 |
ISBN-10 | : 1493678515 |
ISBN-13 | : 9781493678518 |
Rating | : 4/5 (15 Downloads) |
Download or read book The Big List of Things That Suck written by Rachel Sarnoff and published by . This book was released on 2013-11-11 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: About seven years ago, I began to realize how much of an impact what I bought for myself and my family could have on the environment-and the marketplace. Women are responsible for 85% of the buying decisions in a household. What we spend our money on matters.As I learned more, I started applying this knowledge to my life. I wrote about eco-beauty for women's magazines-and found it increasingly more difficult to write about conventional alternatives. I was asked to create a marketing campaign for a major denim label-and turned it down when I learned that takes an astounding one-third of a pound of toxic fertilizer to make a t-shirt (dump that into a bowl and keep that visual in mind the next time you go shopping).How could I promote this stuff, with what I knew? That's when I started The Big List of Things That Suck. First, it was just a short list of conventional fashion, beauty and lifestyle factoids for me to use when I was writing. Then I started slipping in my own suckies as commentary on the green lifestyle-for example, a "sustainabully" is a person who makes others feel guilty for perceived eco-sins.In 2007, this encyclopedia of essential eco-information got so gigantic that I built a website around it: EcoStiletto.com, which became MommyGreenest.com in 2013. Also this year, The Big List of Things That Suck achieved its ultimate goal of becoming an actual book. Yes, it started as an eBook. But that counts, right?