The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the d

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more th

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke