The Business of Children's Entertainment

The Business of Children's Entertainment
Author :
Publisher : Guilford Press
Total Pages : 204
Release :
ISBN-10 : 1572307749
ISBN-13 : 9781572307742
Rating : 4/5 (49 Downloads)

Book Synopsis The Business of Children's Entertainment by : Norma Odom Pecora

Download or read book The Business of Children's Entertainment written by Norma Odom Pecora and published by Guilford Press. This book was released on 2002-03-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.


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