This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video b

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,

In this second edition, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to provide a clear and up-to-date ove

Print: in the right hands, in the right place, at the right time. That's effective distribution a critical step in the print supply chain. A customer's bottom l

Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means