From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulati

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the h

This is a story of hope, but also of peril. It began when our nation’s polarized political class started conscripting everyday citizens into its culture war.

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help compan

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci