Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

• Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch

Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by "pinning" the images and curating them i

Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large an