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Language: en
Pages: 179
Pages: 179
Type: BOOK - Published: 2019-08-20 - Publisher: Cambridge Scholars Publishing
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong
Language: en
Pages: 453
Pages: 453
Type: BOOK - Published: 2018-06-30 - Publisher: SAGE
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o
Language: en
Pages: 402
Pages: 402
Type: BOOK - Published: 2023-08-19 - Publisher: SAGE Publications Limited
*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that
Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2017-05-25 - Publisher: Taylor & Francis
Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle
Language: en
Pages: 419
Pages: 419
Type: BOOK - Published: 2008-11-24 - Publisher: Routledge
The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of co