What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-

“[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journe

"That's Cool!" offers the perfect opportunity for everyone to raise their cool factor! Mastering these skills is fun, entertaining and confidence-building. If y

Suspense abounds in Brown's latest gripping #1 "New York Times" bestseller, in which a successful magazine editor is trapped in her remote cabin with a man beli

Children learn that violence is never okay, that they can manage their anger and other strong feelings, and that they’re capable of positive, loving actions�