The Promise of Diversity

Download or read book The Promise of Diversity written by Nicolas Wasser and published by transcript Verlag. This book was released on 2017-02-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young - lesbian, gay and black - sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.