The Economic Environment of Business

Download or read book The Economic Environment of Business written by John Sloman and published by Pearson Education. This book was released on 2005 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economic Environment of Business introduces the essential principles of economics, all from the perspective of business. In addition to covering the traditional principles of economics, the book also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics. This book is ideal for undergraduate or postgraduate students doing a non-specialist one-semester economics course.