What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertis

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political