The Effects of the Perceived Source Credibility on Consumers' Persuasion Processes
Author | : Soo-Wan Chung |
Publisher | : |
Total Pages | : 170 |
Release | : 1999 |
ISBN-10 | : OCLC:43326622 |
ISBN-13 | : |
Rating | : 4/5 (22 Downloads) |
Book Synopsis The Effects of the Perceived Source Credibility on Consumers' Persuasion Processes by : Soo-Wan Chung
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