The Entrepreneur's Guide to Customer Development

Author	: Brant Cooper
Publisher	: Anchor Books
Total Pages	: 0
Release	: 2010
ISBN-10	: 0982743602
ISBN-13	: 9780982743607
Rating	: 4/5 (02 Downloads)

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Book Synopsis The Entrepreneur's Guide to Customer Development by : Brant Cooper

Download or read book The Entrepreneur's Guide to Customer Development written by Brant Cooper and published by Anchor Books. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a framework for starting and building new businesses based on the authors' insight that "most startups fail because they didn't develop their market". Based on Steve Blank's 2005 book 'The four steps to the Epiphany', this non-fiction novella aims to help readers to develop customer development.

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