Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward inte

Includes articles on international business opportunities.

Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move int

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presenta