Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins

Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive ins

'This book represents a significant step towards dealing with the lacuna constituted by the inadequacy of the literature on the services. And, as such, it appro

This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the fi

Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to