Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modifi

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through