The Korean Wave in Southeast Asia offers fresh details and new perspectives on the globalization of Korean popular culture, better known as ‘Hallyu’. Focusi

This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese,

The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept

The Republic of Korea's global expansion has been mirrored by its interest and presence in Southeast Asia. From trade, investment, aid, tourism, to the cultural

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave