The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries

Contributed articles presented at a workshop held in 1994.

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensu

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to ef

The United Nations Millennium declarations of 2002 set eight Millennium Development Goals (MDGs) to be achieved by 2015. The papers presented in this publicatio