The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverag

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

"Using original research (diaries, letters, and family interviews) to peel away the layers of myth, Goldsmith offers a portrait of Marie Curie, her amazing disc

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice.

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a