THE NEW MARKETING ANALYTICS A clear, common sense guide for implementing an effective data analytics strategy. In today's world, no matter the industry, busines

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The seco

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketin

Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy a