Related Books

The Psychology of Strategy
Language: en
Pages: 236
Authors: Kenneth Payne
Categories: Biography & Autobiography
Type: BOOK - Published: 2015 - Publisher: Oxford University Press

DOWNLOAD EBOOK

- Drawing on emotional, evolutionary and social psychology, Payne explores the strategic behaviour of key political and military actors in the Vietnam War.
Psychology, Strategy and Conflict
Language: en
Pages: 266
Authors: James W. Davis
Categories: History
Type: BOOK - Published: 2012 - Publisher: Routledge

DOWNLOAD EBOOK

This volume examines the explanatory nesting approach in the analysis of international relations and its continuing relevance in the 21st century. International
Good Strategy Bad Strategy
Language: en
Pages: 338
Authors: Richard Rumelt
Categories: Business & Economics
Type: BOOK - Published: 2011-07-19 - Publisher: Crown Currency

DOWNLOAD EBOOK

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie
The Psychology of Marketing
Language: en
Pages: 412
Authors: Gerhard Raab
Categories: Business & Economics
Type: BOOK - Published: 2016-02-24 - Publisher: CRC Press

DOWNLOAD EBOOK

This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relations
Understanding Contemporary Strategy
Language: en
Pages: 384
Authors: David J. Lonsdale
Categories: History
Type: BOOK - Published: 2019-11-20 - Publisher: Routledge

DOWNLOAD EBOOK

This textbook provides a comprehensive introduction to modern strategy, covering the context, theory, and practice of military strategy in all its different for