This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhet

Reality and Rhetoric is the culmination of P. T. Bauer's observations and reflections on Third World economies over a period of thirty years. He critically exam

This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.

Explores truth claims in contemporary U.S. political rhetoric and the viability of an empirical standard for political truths.

How do "no-fault," "gender-neutral" divorce reforms actually harm the lives of women and children they are designed to protect? Focusing on the language and sym