Related Books
Language: en
Pages: 698
Pages: 698
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge
The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.
Language: en
Pages: 517
Pages: 517
Type: BOOK - Published: 2020-11-24 - Publisher: Routledge
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commis
Language: en
Pages: 490
Pages: 490
Type: BOOK - Published: 2022 - Publisher:
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersect
Language: en
Pages: 397
Pages: 397
Type: BOOK - Published: 2008-11-19 - Publisher: Routledge
Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how
Language: en
Pages: 1076
Pages: 1076
Type: BOOK - Published: 2018-09-21 - Publisher: Routledge
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The