The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current m

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspe

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

The De Gruyter Handbook of Media Technology and Innovation brings together scholars from around the world to provide key insights on emerging technology trends

This book includes selected papers from the International Conference on Next Generation of Internet of Things (ICNGIoT 2021), organized by the Department of Com