In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particula

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally int