Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this

The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements

Marc-André Kaufhold explores user expectations and design implications for the utilization of new media in crisis management and response. He develops a novel

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic m

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and deba