Now revised to place greater emphasis on marketing and financial projection, this concise book is perfect for either the potential business-person or the existi

The Straightforward Business Plan, Revised Edition , is a comprehensive guide to all aspects of the formation of a viable business plan and also to the ongoing

"The author leads readers through a series of exercises that will form the basis for a complete business plan.... clear, easy to follow". Copyright © Libri Gmb

In today's competitive business environment, a well thought out business plan is more important than ever before. Not only can it assist you in raising the mone