The majority of businesses throughout the world are small firms and they play a crucial role in the economic growth of the world's economies. The authors offer

This textbook familiarises students with the theory and practice of small business management and challenges assumptions that may be held about the way small bu

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a tra

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T