Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guid

Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guid

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that c

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice." —Melissa Pe

This well-rounded presentation of the opportunities and challenges in conducting employee surveys or gathering sensing data brings together experts in employee