Marketing in the International Aerospace Industry

Download or read book Marketing in the International Aerospace Industry written by Wesley E. Spreen and published by Routledge. This book was released on 2007 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management.