The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential prof

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging f

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It tak

Public Relations: From Theory to Practice provides a solid theoretical foundation for the public relations field through a unique theory-to-practice presentatio

Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to sh